by R.A. Rowell
For digital collectibles enthusiasts like myself, Mintable.app is a godsend. It allows you not only the ability to display and interact with crypto collectibles you already own, but also an easy way to mint your own! Previously, you had to know how to code NFTs (non fungible tokens) and deploy them yourself. Mintable gives you a way to do all that easily without you having to code anything. You can even create Tokens in bulk, drastically cutting down on the transaction fees (know on Ethereum as gas) usually related to minting. The fee is only $1 a piece, and currently you can bulk up to 40 tokens at a time.
The Digital Collectibles Journal became aware of Mintable through a news feature involving their Mintable's new partnership with Jetcoin Institute. Jetcoin is working on tokenizing up and coming talent in the sports and entertainment business. They already have a "Jetcoin Champion" by the name of May Myat Noe, a supermodel superstar on the rise. Using their platform, Jetcoin is working to serve as a launchpad for the careers of many up and coming sports and entertainment stars.
These blockchain-powered digital collectibles are different from your traditional Collectibles in that they are tokens on the Ethereum Blockchain. These tokens use the ERC-721 protocol which has become a standard for blockchain collectibles. It's the sort of token used for CryptoKitties, Gods Unchained trading cards, and more. Now, you can essentially create your own crypto Collectibles at will for a very small fee. Of course, being on the blockchain you can freely trade them as you wish, including selling them on popular blockchain collectibles marketplaces such as OpenSea.
The Jetcoin partnership is just one high-profile example of what Mintable is setting out to do. Now, any content creator can create their own tokens, either as a way to raise funds, create unique collectibles, or both. Of course, digital artists can use this platform to easily deploy their crypto art. Game developers can now more easily mint and deploy in-game items, too.
Mintable is going to be a revolutionary force in digital collectibles, making it easier than ever to create crypto collectibles for the world to enjoy. Certainly, we will see many more partnerships with Mintable to help bring the platform more exposure. But at the end of the day, Mintable is a platform that will change the landscape of digital marketing forever.
How would you use the Mintable.app platform?
Will Blockchain Powered Scavenger Hunts Become a New Normal Marketing Scheme for Sports and Other Entertainment?
by R.A. Rowell
The blockchain-happy NBA Sacramento Kings are taking their blockchain rewards program to a new level with a line of unique collectible toys created by CryptoKaiju having a digital blockchain counterpart. While these toys are physical, each is absolutely unique and they come with an encrypted NFC chip that gives the owner a non-fungible token (NFT) which is authenticated on the Ethereum blockchain. Some of these tokens - 15 of them to be exact - will also offer the owner of that collectible actual team-related perks such as court-side seat tickets, VIP tours of the Kings arena, autographed team merch, and meet-and-greets with Kings players.
These physical keepsakes with digital blockchain counterparts are a first in sports. The Los Angeles Dodgers gave away 40,000 digital Dodgers bobbleheads to attendees of a Dodgers game. But, those exist purely on the blockchain, while the Kings collectibles have a physical counterpart. The attraction of monthly scavenger hunts to find and own these extremely limited edition blockchain-backed keepsakes may entice other sports teams, and other entertainment venues, to follow suit.
If blockchain collectibles are to go truly mainstream, having physical items which themselves are unique and have a digital token that’s equally unique are probably the way to go. Some of those that end up with these collectibles probably just want the one-of-one physical item and may not care about the digital token that comes with it. But, because there are potentially valuable rewards related to authenticating ownership of that token, like what the Kings are offering, owners are going to be strongly compelled to dip into the Ethereum blockchain world to see if they’ve won something.
Imagine the marketing possibilities of scavenger hunts for collectibles like these could do for really any brand or company. Even if they are simply codes that unlock an NFT, it could revolutionize marketing forever. Already, there are companies like Reewardio helping businesses create blockchain-powered rewards programs. The Kings have already created one and it’s likely that the L.A. Dodgers are going to follow suit sooner or later. Before I’ve written about how blockchain collectibles are set to revolutionize game marketing. Now, the Kings are setting a precedent that I’m sure other entertainment companies are going to follow within the next few years.
This development of unique physical toys with digital blockchain collectible counterparts is exactly why I’m so excited about the emerging digital collectibles market. Blockchain technology takes digital collecting to a whole new level of true asset ownership with no possibility of counterfeiting and making worldwide transactions of these items inexpensive (or even free) and easy. Not only are these digital collectibles easy to collect with none of your own storage space necessary (except for the wallet apps on your devices), but they are truly your own and exist as true virtual assets.
With collectors of physical items creating their own portfolios on a regular basis, it won’t be long before producers of these collectibles create blockchain-backed counterparts for them.
From trading cards to collectible toys to bobbleheads, digital blockchain collectibles are here to stay. The possibilities are endless. Which brands do you hope to embrace this new revolution in digital and physical collectibles joining forces?
by R.A. Rowell
The Sacramento Kings have already been pioneers in blockchain and cryptocurrency when it comes to sports teams. They have been accepting Bitcoin as payment in their team store since all the way back in 2014, through a partnership with BitPay, a major crypto payment processing company, . In mid-2018, the Sacramento Kings began mining Ethereum to fund a charity for tech education and workforce development in Sacramento called MiningForGood.
Now, the Sacramento Kings are bringing crypto even more into the mainstream sports world with a blockchain-powered rewards program added to their predictive gaming app Call the Shot. As fans play the game over the season, they can earn virtual points that can be traded for prizes. The program is free and the tokens earned are non-transferable with no monetary value.
The Kings rewards program is an early adoption of using blockchain technology to reward customers in new and exciting ways. Of course, these tokens are only the beginning. There’s already a push towards trade-able blockchain assets being part of rewards programs.
There’s a company called Reewardio taking blockchain tech to reimagine loyalty programs for businesses everywhere. One of their first major successes was teaming up Kriptomat with Enjin to earn Dragons that you could not only collect, but even craft, trade, and use in video games. It’s only a matter of time before we see blockchain game developers and traditional businesses team up for exciting new loyalty programs.
What rewards would you want to earn in a blockchain-powered rewards or loyalty program?
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R.A. Rowell is a collectibles enthusiast who comes from a long history of collecting trading cards in both sports and in Trading Card Games. He is passionate about educating the world about the future promise and benefits of digital collectibles, both on the blockchain and off.
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