by R.A. Rowell
The Sacramento Kings have already been pioneers in blockchain and cryptocurrency when it comes to sports teams. They have been accepting Bitcoin as payment in their team store since all the way back in 2014, through a partnership with BitPay, a major crypto payment processing company, . In mid-2018, the Sacramento Kings began mining Ethereum to fund a charity for tech education and workforce development in Sacramento called MiningForGood.
Now, the Sacramento Kings are bringing crypto even more into the mainstream sports world with a blockchain-powered rewards program added to their predictive gaming app Call the Shot. As fans play the game over the season, they can earn virtual points that can be traded for prizes. The program is free and the tokens earned are non-transferable with no monetary value.
The Kings rewards program is an early adoption of using blockchain technology to reward customers in new and exciting ways. Of course, these tokens are only the beginning. There’s already a push towards trade-able blockchain assets being part of rewards programs.
There’s a company called Reewardio taking blockchain tech to reimagine loyalty programs for businesses everywhere. One of their first major successes was teaming up Kriptomat with Enjin to earn Dragons that you could not only collect, but even craft, trade, and use in video games. It’s only a matter of time before we see blockchain game developers and traditional businesses team up for exciting new loyalty programs.
What rewards would you want to earn in a blockchain-powered rewards or loyalty program?
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R.A. Rowell is a collectibles enthusiast who comes from a long history of collecting trading cards in both sports and in Trading Card Games. He is passionate about educating the world about the future promise and benefits of digital collectibles, both on the blockchain and off.